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Critical review of an article that has made a significant contribution to business strategy





The instructions for the project were as follows:

You are required to write a critical review of an article which has made a significant contribution to the field of business strategy. ( the article title is " Strategy as Revolution" )
The reviews should be 1,500 words in length (+/- 10%) and should address the following issues:
1. The position of the article in the wider debate about processes of
strategy (with evidence from further reading to support this)
2. The theoretical underpinnings of the article
3. The main strengths and weaknesses of the article
4. The practical implications of the article
4. A 100 words comment on how you feel about the essay


About the Solutions
If you wish to use these solutions please purchase the essay. The first page is reproduced below for your review.

Introduction
The article produced by Hamel under the title, Strategy as Revolution was first published in 1996 through the Harvard Business Review. It has been little over a decade since the article was published and it seems that the lessons as well as the principles given by Hamel (1996) are still being repeated in the context of strategy. The ten principles outlined by Hamel touch quite a few different topics and theoretical issues which deal with the ideas of strategy and making the right plans for businesses.

Strategy and Revolution
The first and perhaps most important point made by Hamel (1996) is the idea that strategy does not need to come from the board room since innovative ideas can be used from anywhere in the company. In essence, what Hamel wants companies to do is to see strategy as a fluid process where no good idea is left unexplored. Further, this notion also ties in with the idea of employee empowerment that is supposed to motivate employees to make their own decisions and help guide the company towards success.

This was certainly shown to be true by Burlingham (2003) who reported on the strategy at the best small company in America (Zingerman’s Community of Businesses) and discussed how employee empowerment, democratization of the strategy making process and allowing individuals to work on projects close to their heart can lead a company towards success. The Zingerman’s Community of Businesses works with a strategy of getting the best entrepreneurs in the country together to create products, market them and then sell them in order to bring greater revenues to the company. As discussed by House (2006), their culture generates an environment which is conducive to change and revolutions.

Creating a Revolt through Strategy
In a truly democratic manner, anyone within the company who has a good idea can start making a product and then use the company resources to start selling it. Not only does the company make the employees a part of the strategic direction it is taking, it also shifts its own strategy to match the ideas of the employees. In this manner the projects the employees work on become a part of the strategic path taken by the company as recommended by Gardiner (2005). Throughout the history of the firm, it has been able to adapt its strategy because it had a strategy based on principles that are outlined by Hamel (1996) which is obvious from the manner in which it operates.


Other Details about the Project/Assignment
Subjects: Business Management -> Strategic Management
Topic: Critical review of Strategy as Revolution
Level: College / University
Tags:

Critical review, Strategy as Revolution, Business Strategy


Price$1.95
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Mike Carver
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Project Details
Subjects: Business Management -> Strategic Management
Topic: Critical review of Strategy as Revolution
Level: College / University
Tags:

Critical review, Strategy as Revolution, Business Strategy


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